Free forever. Pro unlocks AI & Advanced Business Growth.

Repli is the world's first free AI-powered Instagram DM automation tool. The free plan gives you unlimited Comment-to-DM automations and 500 messages every month — no credit card required. Upgrade to Pro (₹499), Pro+ (₹999), or Pro Business (₹2,999) for AI replies, DM Auto-Reply, lead capture, and multi-account scaling.

Free Plan — ₹0 forever

• Unlimited Comment-to-DM automations
• 500 DM messages per month (auto-resets on the 1st of every month)
• 1 connected Instagram Business account
• Basic analytics and message logs

Pro Plan — ₹499/month

• AI Chat automations with custom persona trained on your brand
• AI-powered comment and DM replies
• Lead Collection forms over DM (name, email, phone)
• DM Auto-Reply triggered by any keyword
• Higher message limits & no "via repli.in" branding
• Standard customer support

Pro+ Plan — ₹999/month

• Everything in Pro
• Advanced AI Brand Persona with deep memory & fine-tuning
• Advanced Lead Qualification & CRM sync
• WhatsApp Business API integration
• Priority support & faster response times

Pro Business Plan — ₹2,999/month

• Everything in Pro+
• Multiple connected Instagram & WhatsApp accounts
• Unlimited high-volume messaging & custom Webhooks
• Dedicated Account Manager & VIP 1-on-1 support
• Custom workflow automation setup

Frequently Asked Questions

How much does Repli cost? Repli offers a Free plan (₹0/mo), Pro (₹499/mo), Pro+ (₹999/mo), and Pro Business (₹2,999/mo). There is no lock-in — cancel anytime from your dashboard.

What happens when I hit 500 messages on the free plan? Automations pause until the monthly counter resets on the 1st of the next month. No action needed — it resets automatically.

Can I upgrade or downgrade anytime? Yes. You can upgrade or downgrade between Free, Pro, Pro+, and Pro Business at any time from your dashboard.